Health brands create beauty supplements targeted at men's needs
Trend - The beauty supplement space is typically targeted at women, but brands are recognizing that men often desire the same results that women do from their health products. Beauty products like hair-growth supplements and skin-enhancing collagen supplements are increasingly being made for men, rather than only being targeted at women.
Insight - Gender disparities in the way products and services are marketed have often been limiting to people of all genders. With consumers now being more open about their needs and preferences regardless of their gender, and demanding that brands market to them with less rigidity, a wide range of industries are adapting to this more progressive shift.
Insight - Gender disparities in the way products and services are marketed have often been limiting to people of all genders. With consumers now being more open about their needs and preferences regardless of their gender, and demanding that brands market to them with less rigidity, a wide range of industries are adapting to this more progressive shift.
Workshop Question - How is your brand prioritizing more progressive approaches to marketing?
