Health brands create beauty supplements targeted at men's needs
Trend - The beauty supplement space is typically targeted at women, but brands are recognizing that men often desire the same results that women do from their health products. Beauty products like hair-growth supplements and skin-enhancing collagen supplements are increasingly being made for men, rather than only being targeted at women.
Insight - Gender disparities in the way products and services are marketed have often been limiting to people of all genders. With consumers now being more open about their needs and preferences regardless of their gender, and demanding that brands market to them with less rigidity, a wide range of industries are adapting to this more progressive shift.
Insight - Gender disparities in the way products and services are marketed have often been limiting to people of all genders. With consumers now being more open about their needs and preferences regardless of their gender, and demanding that brands market to them with less rigidity, a wide range of industries are adapting to this more progressive shift.
Workshop Question - How is your brand prioritizing more progressive approaches to marketing?
Trend Themes
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Gender-neutral Marketing — Brands adapting to the changing ideas about gender and marketing their products and services to a wider audience, regardless of their gender.
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Natural and Organic Ingredients — Use of naturally sourced or organic ingredients in supplement-making to promote a healthier, chemical-free lifestyle.
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Multifaceted Supplement Kits — Supplement kits that consist of multivitamins with targeted formulas for hair, skin, and sleep, among other areas.
Industry Implications
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Health and Wellness — The health and wellness industry is rapidly growing, with brands creating supplements for various areas such as hair and skin health to cater to changing consumer preferences.
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Beauty and Personal Care — The beauty and personal care industry has recently been expanding its market by offering beauty products targeted toward men, including male-oriented supplement lines.
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Telehealth Services and Resources — Telehealth services and resources, including mental health resources and wellness consultations, have become increasingly popular in response to the pandemic and the need for telemedicine services.
