Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,318 more

Supplement Beauty

Health brands create beauty supplements targeted at men's needs

Trend - The beauty supplement space is typically targeted at women, but brands are recognizing that men often desire the same results that women do from their health products. Beauty products like hair-growth supplements and skin-enhancing collagen supplements are increasingly being made for men, rather than only being targeted at women.

Insight - Gender disparities in the way products and services are marketed have often been limiting to people of all genders. With consumers now being more open about their needs and preferences regardless of their gender, and demanding that brands market to them with less rigidity, a wide range of industries are adapting to this more progressive shift.
Workshop Question - How is your brand prioritizing more progressive approaches to marketing?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 27 Examples:
15,368 Total Clicks
Date Range:
Jan 21 — Jan 21
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Caffeinated Probiotic Teas
Caffeinated Probiotic Teas
Celestial Seasonings' Teas are Boosted with Active Ingredients
Nourishing Men's Multivitamins
Nourishing Men's Multivitamins
1st Phorm's M-Factor Men™ Supplement is a Natural Energy Booster
Immunity-Boosting Men's Vitamins
Immunity-Boosting Men's Vitamins
The OPTI-MEN Multi-vitamin for Active Men Supports Muscle Health
Male-Specific Probiotics
Male-Specific Probiotics
Garden of Life Probiotics Were Designed to Support Men's Health
Immune-Targeting Skin Supplements
Immune-Targeting Skin Supplements
Goa's Skin Booster Supplements Help from the Inside Out
Prostate Health Supplements
Prostate Health Supplements
Prostastream is Formulated to Help Support a Prostate Health
Anti-Itch Shampoo Bars
Anti-Itch Shampoo Bars
Superzero's Shampoo Bar for Flakes and Itchy Scalp is Plant-Based
Customizable Haircare Boosters
Customizable Haircare Boosters
Function of Beauty's #HairGoals Booster Shots Enhance Base Products
Curl-Enhancing Pineapple Haircare
Curl-Enhancing Pineapple Haircare
Pacifica Added Two Products to Its Pineapple Curls Collection
Full-Range Mineral Supplements
Full-Range Mineral Supplements
Theralogix's Solo Supplements are for Men and Postmenopausal Women
Gender-Specific Health Multivitamins
Gender-Specific Health Multivitamins
MegaFood Caters to the Unique Nutritional Needs of Consumers
Supportive Cognitive Health Capsules
Supportive Cognitive Health Capsules
Klean Athlete's Klean Focus Capsules Help Cellular Function
Gluten-Free Probiotic Multivitamins
Gluten-Free Probiotic Multivitamins
Rainbow Light's Men's One Vitamins are Vegetarian
Health-Balancing Vitamin Partnerships
Health-Balancing Vitamin Partnerships
Nutrilite is Officially the Vitamin for the Orlando Magic
Foundational Gummy Supplements
Foundational Gummy Supplements
Unmarked Wellness' Supplements Bolster Immune Functions
play_circle_filled Everyday Supplement Sachets
Everyday Supplement Sachets
NeoraFit is a Simple Weight Management and Wellness System
Functional Vitamin Lotions
Functional Vitamin Lotions
Amp Human's D+ Lotion Delivers Vitamin D3 Through the Skin
Handcrafted Donut Subscriptions
Handcrafted Donut Subscriptions
Cratejoy's B-Doughnut Box Includes a Dozen Donuts and Malasadas
Biodegradable Waste Material Footwear
Biodegradable Waste Material Footwear
The 'Sneature' Shoes are Made with a Blend of Materials
Water-Saving Haircare Systems
Water-Saving Haircare Systems
The L'Oréal Water Saver is a Beauty Tech Innovation at CES 2021
Hair Care-Branded Workout Equipment
Hair Care-Branded Workout Equipment
OrganiGoLife Debuts New Series of Home Workout Equipment
Secure Facial Recognition Systems
Secure Facial Recognition Systems
Intel Created RealSense ID to Provide Secure Facial Recognition
Avant-Garde Seaside Editorials
Avant-Garde Seaside Editorials
Ryohei Hashimoto Captures The Ones 2 Watch 'Beyond the Gap' Series
Grow-Your-Own Human Meat
Grow-Your-Own Human Meat
Ouroboros Steak is Offering a Rather Unusual Dining Experience
Wine Waste Nutraceutical Ingredients
Wine Waste Nutraceutical Ingredients
Organizations are Looking to Create a Sustainable Industry
Upcycled Nutritional Supplements
Upcycled Nutritional Supplements
Outcast Foods Aims to "Disrupt the Food Waste Pipeline"
Drinkable Skincare Systems
Drinkable Skincare Systems
Clinique's Derma Drink System Pairs Concentrates & Sustainable Bottles