The L'Oréal Water Saver is one of the newest beauty innovations that's been unveiled at CES 2021 and it takes the form of a sustainable haircare system for salons and homes alike. Created with environmental innovation company Gjosa, the system is designed to boost the experience of washing hair, all the while saving water in the process.
The system is designed to reduce water usage by up to 80% thanks to high-powered water-optimizing technology with specially designed haircare products. With the system, L'Oréal is introducing Patented Cloud Cleansing for a brand-new haircare experience. These specially designed, micronized haircare formulas are infused into the water stream so that droplets are smaller, readily absorbed and quick to rinse out.
Image Credit: L'Oréal