Garnier's Conditioners Get Consumers Rethinking Routines & Water Use
Laura McQuarrie — January 20, 2022 — Eco
References: cosmeticsdesign-europe
Across Europe, Garnier newly launched a line of no-rinse hair conditioners that challenge consumers to rethink their regular beauty routines and the water they consume. The no-rise conditioner range is being introduced with four formulas that are created in carbon-neutral, water loop factories. It's estimated that consumers could save about seven liters of water per wash by adding these new products to their routines.
These new hair conditioners are packaged in lighter tubes with 75% less plastic, which is effective in reducing the overall carbon footprint by 92% as compared to regular 200ml bottled hair conditioners.
This new launch from the L'Oréal brand ties in with a larger Green Step beauty campaign that's designed to get consumers to take sustainable action and commit to those steps on social media via #OneGreenStep.
These new hair conditioners are packaged in lighter tubes with 75% less plastic, which is effective in reducing the overall carbon footprint by 92% as compared to regular 200ml bottled hair conditioners.
This new launch from the L'Oréal brand ties in with a larger Green Step beauty campaign that's designed to get consumers to take sustainable action and commit to those steps on social media via #OneGreenStep.
Trend Themes
1. No-rinse Hair Care - The rise of no-rinse hair care products presents opportunities for brands to reduce water consumption and create sustainable options for consumers.
2. Sustainable Packaging - Brands that implement sustainable packaging solutions can reduce their carbon footprint and appeal to environmentally-conscious consumers in a more impactful way.
3. Green Beauty Campaigns - Green beauty campaigns that focus on actionable steps for sustainability can engage consumers and build brand loyalty while addressing environmental concerns.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can innovatively tackle sustainability issues with no-rinse hair care products, sustainable packaging options, and green beauty campaigns.
2. Consumer Goods and Retail - Consumer goods and retail companies can incorporate sustainable options into their product offerings and marketing campaigns to appeal to environmentally-conscious consumers and reduce their overall environmental impact.
3. Manufacturing and Production - Manufacturing and production industries can work towards implementing sustainable practices and creating more efficient, environmentally-friendly production processes to improve their overall impact on the environment.
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