Online, Function of Beauty makes it easy to customize shampoo and conditioner products to specific needs and now, the brand is bringing its haircare bases and #HairGoals Booster Shots to Target. The mix and match hair products consist of shampoo and conditioner bases that are already tailored to straight, wavy, curly or coily hair, and customers can benefit from enhancing them with further benefits.
The #HairGoals Booster Shots take the form of pods that can be added for extra volumizing, scalp soothing, strengthening or curl defining properties. With these products, the brand is making it easy and highly accessible for consumers to purchase customized haircare products that go above and beyond basic care for different hair types.
Image Credit: Function of Beauty
Why This Trend Is Growing
- Customizable Haircare
- Function of Beauty's customizable haircare boosts offer consumers the opportunity to tailor their haircare routine to their individual needs.
- #hairgoals Booster Shots
- Function of Beauty's #HairGoals Booster Shots provide targeted haircare solutions for specific needs such as volumizing, scalp soothing, strengthening, or curl defining.
- Mix and Match Hair Products
- Function of Beauty's mix and match hair products allow consumers to create a customized haircare routine that can adapt to their changing hair needs.
Industries Being Reshaped
- Beauty and Personal Care
- Beauty and personal care brands can develop customizable products that offer targeted solutions for specific haircare needs.
- Retail
- Retailers can offer customized options for consumers looking for personalized haircare solutions that go beyond basic care for different hair types.
- E-commerce
- E-commerce brands can utilize personalization and customization features to offer consumers a more personalized and tailored shopping experience for haircare products.
