Doomscrolling is a new term that describes the act of consuming a large quantity of negative online news at once and it can be harmful to mental health. During a time of uncertainty, loneliness and travel restrictions, Inspired by Iceland hopes to inspire the opposite with a new interactive site for "Joyscrolling."
The Icelandic tourism site Inspired by Iceland created the Joyscroll site to offer over 75 feet of joyful content that can be scrolled through to elicit positive feelings. As they scroll, users will encounter the sights and sounds of soothing streams and peaceful landscapes.
Although people are avoiding traveling for pleasure at this time, the site calculates a user's scrolling distance and helps them become more familiar with the beauty of Iceland in a calm, uplifting setting.
Image Credit: Inspired by Iceland
What's Driving This Trend
- Joyscrolling
- A trend towards interactive websites that encourage viewers to scroll through positive content to improve mental health and wellbeing.
- Virtual Travel Experiences
- A trend towards creating virtual travel experiences online to give users a sense of adventure and exploration from home.
- Wellness Tourism
- A trend towards travel that focuses on promoting psychological and physical wellbeing in addition to exploring a new environment.
Who This Affects Most
- Tourism
- Innovative tourism companies can offer virtual travel experiences and wellness-focused trips to meet the needs of travelers seeking safe and uplifting travel options during uncertain times.
- Health and Wellness
- Innovative wellness companies can create online platforms that offer tools and resources to help people improve their mental health and wellbeing by engaging in positive activities like joyscrolling.
- Marketing and Advertising
- Innovative marketing and advertising firms can create uplifting and inspirational campaigns that focus on promoting positivity and joy in people's lives, positioning their products as essential for creating joyful experiences and memories.
