To promote responsible pet adoption and bring awareness to the issue of kitten abandonment, Whiskas created a campaign in Russia that puts a playful perspective on some of the less favorable habits of cats. The Krafted by Kittens Kollection is a multi-week experiential and social media campaign that presents household items as works of art that have been created by cats, in their own special way. There's the Cracked Vase, the Extra Fluffy Cushion and the Scratched Rug, all of which show off cats' natural talents for scratching and breaking objects.
To accompany the collection, Whiskas created three films that let people meet the "artist." The campaign also helps to support pet adoption in connection with various animal shelters across the country.
Image Credit: Whiskas