Winky Lux previously made a name for itself with lip products containing real chrysanthemums and its newest launch—a series of glitter lip glosses—is just as photo-worthy.
The 'Disco Gloss' from Winky Lux is available with glitter in either pink, orange, green and blue, while the formula itself goes from clear to a unique shade of pink based on the user's pH levels. In the spirit of the disco era, each of the glosses takes on a retro name like 'Groovy' or 'Far Out.'
As well as selling full-sized tubes of colorful, glittering lip gloss, Winky Lux is also sharing Mini Disco Glosses and even a Mini Disco Gloss Kit with consumers who are looking to try out all of the products in a smaller format.
What's Driving This Trend
- Color-changing Lip Gloss
- Opportunity for beauty companies to create innovative makeup products that change color based on individual's pH levels.
- Glitter Makeup
- Opportunity for beauty companies to create shimmering makeup products that add sparkle and shine to any look.
- Miniature Beauty Products
- Opportunity for beauty companies to create smaller-sized versions of their products, offering consumers a cost-effective way to try new products before committing to a full-size item.
Who This Affects Most
- Beauty
- Beauty brands have the opportunity to capture the attention of consumers by introducing innovative makeup products that add a fun and unique twist to traditional cosmetics.
- Fashion
- High-fashion runways can look to incorporate color-changing, glittering makeup products as a bold way to make a statement on the runway and beyond.
- Gifts and Novelties
- Retailers can offer Winky Lux's Mini Disco Gloss Kit as a unique and fun gift item for individuals who enjoy experimenting with new beauty products.
