Winky Lux is adding to its fun portfolio of lip products with an all-new rainbow lip balm that boasts color-changing properties. The Rainbow Balm, launched just in time for the start of Pride Month, takes the form of a tinted lip product that is striped with red and orange colors, as well as a blue color that is pH-activated and changes to create a unique rosy color once it's swiped across the lips.
The nourishing rainbow-hued balm boasts a pleasing pineapple scent and is made with moisturizing ingredients like jojoba oil to soothe and condition the lips.
For a limited time, a portion of the Rainbow Balm purchases will help to support the LGBTQ youth organization nAGLY.
Key Themes Behind This Trend
- Color-changing Lip Products
- Explore the possibility of creating new and innovative color-changing lip products by utilizing pH-activated technology.
- Supporting Social Causes Through Product Sales
- Incorporate social causes into your brand's products, as Winky Lux has done by supporting the LGBTQ community through Rainbow Balm sales.
- Niche, Seasonal Product Lines
- Offer new and fun product lines that cater to seasonal events, such as Pride Month, like Winky Lux's Rainbow Balm.
Where This Applies
- Cosmetics
- Introduce technological innovation in the production of lip products by creating color-changing shades, like Winky Lux's Rainbow Balm.
- Social Impact
- Encourage social impact initiatives through product sales, like Winky Lux's donation to nAGLY with Rainbow Balm sales.
- Fashion and Apparel
- Incorporate rainbow-themed items in product lines to support causes and bring awareness to social issues, like Winky Lux's Rainbow Balm during Pride Month.
