Makeup is becoming more skincare-like by the day, as evidenced by products like Beautycounter Skin Twin, which is made with plumping hyaluronic acid. The weightless, natural-looking foundation was created to be immensely hydrating thanks to the inclusion of this hero skincare ingredient and promises to support the look of smoother and healthier skin each and every time it is applied.
The Beautycounter foundation is grouped into shade categories like fair, tan and deep, as well as numbered shades within each category to simplify the matching process. To help customers find their perfect foundation shade, Beautycounter recommends testing different shades along the jawline and by comparing the products side-by-side, "the one that disappears is your Skin Twin."
Image Credit: Beautycounter
What Makes This Trend Stand Out
- Skincare-infused Makeup
- As more consumers look for natural-looking and hydrating makeup products, incorporating skincare ingredients like hyaluronic acid into foundations presents an opportunity for beauty brands to tap into the trend.
- Custom Shade-matching
- Foundation shade matching is often a challenge for consumers, but by categorizing shades by fair, tan, and deep and allowing customers to test and compare shades side-by-side, customized and accurate shade-matching becomes possible.
- Makeup That Supports Healthy Skin
- The trend of skincare-like makeup offers an opportunity for brands to create products that not only enhance appearance but also contain ingredients that reinforce and support healthy skin.
Sectors Adopting This
- Beauty and Wellness
- Beauty brands can offer customers a range of products that align with the trend of fusing skincare and makeup, improving their overall health and wellness in the process.
- Cosmetics Marketing
- Companies can leverage the trend of custom shade-matching by creating personalized shade-identification systems to simplify the buying process and improve customer satisfaction ratings.
- Skincare Product Manufacturing
- As makeup increasingly integrates skincare ingredients like hyaluronic acid, skincare product manufacturers can meet the demand by producing more of these ingredients and incorporating them into their existing offerings.
