Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tech
Yoga
Tech-powered yoga merges the traditional practice with modern habits.
5.5
Trend score
Trend
What is the Tech Yoga trend?
Tech Yoga: The traditional practice of yoga is being adapted with consumers' contemporary tech-based habits with products that help users enhance the benefits they get out of yoga. These products include everything from stress-detecting watches to AI-integrated yoga mats.
Insight
The consumer insight behind the Tech Yoga trend
Fitness trackers and digital guides are increasingly popular among active, fitness-minded consumers as they're always looking for ways to improve their fitness, and track their progress. Being able to enhance their fitness regimes allows these consumers to keep attaining new levels of personal success in a way that's easily integrated into their current lifestyles.
Trend themes
Themes within the Tech Yoga trend
Three behaviours holding the trend together01
Tech-enhanced Yoga
Tech-powered products are being developed to merge traditional yoga practices with modern technology, such as stress-detecting wearables and AI-enabled fitness mats.
02
Virtual Reality Wellness
Virtual reality experiences that combine traditional movement practices with technology are being offered, such as the EmbodyMove VR Experience that fuses aspects of aikido, yoga, and dance.
03
AI-Powered Yoga
Artificial intelligence is being integrated into yoga mats and wearables to provide real-time feedback, personalized instruction, and health data tracking, as seen in products like YogiFi and the Otari Smart Mat.
Industry implications
What the Tech Yoga trend means for industry
Where the trend changes the playbookFor
Fitness Technology
The fitness industry is being disrupted by the development and integration of innovative technology to enhance and personalize workouts.
For
Virtual Reality
VR technology is being used to create immersive wellness experiences that combine physical movement with virtual environments and interactive features.
For
Health and Wellness Wearables
The health and wellness industry is seeing the rise of wearables that use AI and other technologies to track data and provide personalized feedback, instruction, and guidance.
Workshop question
How could your brand help customers attain their personal goals?
Trend signals
Trend signals for Tech Yoga
Trend score 5.5 out of 10, from popularity 83%, activity 73%, freshness 9%.
Popularity83%
Activity73%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Tech Yoga trend
4 featured examples from Mar 29, 2019 to Jan 15, 2021CategoryLifestyle
AI-Powered Interactive Yoga Mats
YogiFi is a Smart, Yoga-Teacher-in-a-Mat that Debuted at CES 2021
Incorporating AI technology in creating smart and personalized workout equipment for home, gym and studio use.
CategoryLifestyle
Stress-Detecting Yoga-Ready Wearables
The 'Jeevah' Yoga Smartwatch Supports Overall Wellness
Opportunity for disruptive innovation in the wearable technology industry by incorporating stress-tracking features into wearable devices.
CategoryLifestyle
VR Wellness Experiences
The EmbodyMove VR Experience Combines Aikido, Yoga & Dance Movements
The wellness industry can explore the use of virtual reality and technology to provide innovative and immersive experiences for customers.
CategoryLifestyle
AI-Enabled Fitness Mats
The Otari Smart Mat Gives Real-Time Feedback with Artificial Intelligence
The fitness industry can leverage AI-enabled mats to enhance user experience and improve customer retention rates through personalized feedback and engagement.
