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Spicy QSR Crisps

Pringles' Limited-Edition Flavor Takes Cues from Wendy's Spicy Chicken Sandwich

— May 20, 2021 — Lifestyle
There's a new Pringles limited-edition flavor that will be hitting store shelves this summer and its unique flavor takes inspiration from Wendy's original Spicy Chicken Sandwich. The limited-edition Pringles Wendy's Spicy Chicken crisps balance savory flavors and heat and a crunchy texture to satisfy the desire for spicy snacking, anytime and anywhere, by the handful.

This limited release from Pringles follows the creation of the Baconator from Wendy's and it offers a different way for snackers to get their hands on the flavors of favorite menu items.

Each can of Pringles Wendy's Spicy Chicken crisps comes with a code on the seal that gives customers access to a free spicy chicken sandwich, which is available with purchase via mobile order.
Trend Themes
1. Spicy QSR Snacks - Pringles and Wendy's collaborate to create a spicy QSR-inspired snack, opening up an opportunity for more fast food chains to partner with snack brands.
2. Limited-edition Flavors - Limited-edition flavors from snack companies like Pringles may entice consumers to try new products and boost sales, opening up opportunities for cross-brand collaborations.
3. Innovative Packaging - Packaging with unique and interactive elements like redeemable codes can increase consumer engagement and loyalty.
Industry Implications
1. Fast Food - Fast food chains can benefit from partnering with snack brands to create new revenue streams and expand brand recognition.
2. Snack Foods - Snack companies can experiment with new flavors inspired by popular fast food items to create buzz and novelty.
3. Packaging and Labeling - Packaging and labeling companies can innovate by incorporating interactive elements like redeemable codes to boost consumer engagement and drive sales.
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