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Athlete-Centric Relaxed Casualwear

Dime Unveils its New Summer '22 Collection with a Sporty Flair

— May 26, 2022 — Lifestyle
Montreal-based skatewear imprint Dime introduces its new Summer '22 collection for the warmer season. It is packed with laidback designs that bring forth an athletic angle from the brand. True to its own design language, the entire collection features a minimal aesthetic with new updates of classic shapes.

This time, the inspiration stems from summer sports with a focus specifically on soccer and baseball jerseys interpreted from the brand's lens. This includes updates such as dark blue palettes with white pinstripes, along with varsity inspirations that arrive in the form of the Dime branding outlined in red. Additionally, there is a jersey that has a crisp white base that is made for versatile styling along with bolder neon options.

Image Credit: Dime
Trend Themes
1. Athlete-centric Fashion - Opportunity for brands to focus on relatable and comfortable clothing designs with athletic elements.
2. Minimal Aesthetic - Exploring designs with a cleaned-up and refined look.
3. Versatile Styling Options - Creating clothing lines that can be worn in multiple settings with different accessories or complements.
Industry Implications
1. Fashion and Apparel - Fashion brands could adopt a similar minimalist aesthetic with added sporty trims and designs for their collections.
2. Sportswear - Brands could leverage this trend to create sporty causal wear using classic athletic elements.
3. Streetwear - Streetwear brands could adopt more clean-cut and versatile designs that incorporate sporty elements.
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