Athlete-Centric Relaxed Casualwear

Dime Unveils its New Summer '22 Collection with a Sporty Flair

Montreal-based skatewear imprint Dime introduces its new Summer '22 collection for the warmer season. It is packed with laidback designs that bring forth an athletic angle from the brand. True to its own design language, the entire collection features a minimal aesthetic with new updates of classic shapes.

This time, the inspiration stems from summer sports with a focus specifically on soccer and baseball jerseys interpreted from the brand's lens. This includes updates such as dark blue palettes with white pinstripes, along with varsity inspirations that arrive in the form of the Dime branding outlined in red. Additionally, there is a jersey that has a crisp white base that is made for versatile styling along with bolder neon options.

Image Credit: Dime

Athlete-centric Fashion
Opportunity for brands to focus on relatable and comfortable clothing designs with athletic elements.
Minimal Aesthetic
Exploring designs with a cleaned-up and refined look.
Versatile Styling Options
Creating clothing lines that can be worn in multiple settings with different accessories or complements.

Industries Being Reshaped

Fashion and Apparel
Fashion brands could adopt a similar minimalist aesthetic with added sporty trims and designs for their collections.
Sportswear
Brands could leverage this trend to create sporty causal wear using classic athletic elements.
Streetwear
Streetwear brands could adopt more clean-cut and versatile designs that incorporate sporty elements.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 33%
Freshness 13%