'Kings' recently made its launch on Indiegogo as a range of aftershaves and grooming products that will help to support men's mental health initiatives. Ultimately, Kings sees its mission as one "to empower men to live healthier and happier lives" and inspire a movement of #RedefiningMasculinty.
The first-ever signature fragrance from Kings goes by the name Evolution and has an earthy, woody base of patchouli, cardamom, vetiver, copaiba, ylang ylang and eucalyptus essential oils. The Kings range of grooming products is set to also expand to include face wash, moisturisers and beard oil.
20% of all profits from Kings will be put towards male mental health and youth mentoring projects, with each item ethically produced, vegan, cruelty-free and made in the UK using natural ingredients.