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Female Facial Hair Ads

Billie's Movember Ad Reminds That "Women Have Moustaches Too"

— October 29, 2019 — Marketing
With every ad that it releases—including its new Movember ad—shaving subscription service Billie is bringing attention to the fact that for the last century, "women's razor brands haven't acknowledged female body hair." With its Project Body Hair, Billie has created ads that actually show women with armpit hair and unshaven pubic hair, rather than depicting women "shaving" parts of their body that are already perfectly smooth and hair-free.

After tackling body hair in its last few ads, Billie is back with another commercial called 'Movember' that reminds "women have moustaches too" and reinforces that shaving is a choice. The playful video shows women combing their facial hair, applying mascara to it or even accenting it with brightly colored lipstick.
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