Pringles' Scorchin' Sour Cream & Onion is the newest addition to the brand's spicy collection and it puts a new twist on a familiar flavor. The cooling and tangy flavors of sour cream are revisited in these crisps with heat that builds over time thanks to the addition of a smoky cayenne pepper flavor.
Gareth Maguire, senior director of marketing for Pringles, says "We know that unique and spicy flavors are the top two things Zillenials look for when trying new snacks1, and those qualities happen to be a specialty of ours at Pringles."
This new flavor joins others in the Scorchin' collection that remix BBQ, Cheddar, and Chili & Lime flavors. Now, the tangy and zesty flavors of classic sour cream snacks can be experienced with a fiery kick.