Category
Lifestyle
Assisted Choices
Trend cluster
Category
No-Stress
Probiotic
Probiotics are now used to battle stress in adult consumers.
4.4
Trend score
Trend
What is the No-Stress Probiotic trend?
No-Stress Probiotic: Probiotics have been widely utilized in skincare collections and the gut health category. Now, companies are developing dedicated probiotic products that are designed to deal with stress. These new formulas are often offered with functional co-ingredients like CBD.
Insight
The consumer insight behind the No-Stress Probiotic trend
Contemporary consumers, especially those who live in demanding environments, are experiencing heightened levels of stress in their everyday. In order to deal with the pressure, many are looking for ways to balance their workload. Whether this means practicing mindfulness or getting external support, individuals are prioritizing their health in order to feel better, be more energized, and capable of persevering, despite difficulties.
Trend themes
Themes within the No-Stress Probiotic trend
Three behaviours holding the trend together01
Stress-Relieving Probiotics
As more and more consumers seek to manage their everyday stress, companies are pivoting to stress-relieving probiotics with new formulas often offered with functional co-ingredients like CBD.
02
Multitasking Probiotic Supplements
Consumers can experience tailored health benefits of probiotics supplements without having to feel overwhelmed by taking multiple products daily.
03
Micro-Algae Stress Supplements
Companies are exploring the use of non-traditional ingredients like marine phytoplankton to combat oxidative stress, which is a growing concern among consumers due to external factors like UV exposure and pollutants.
Industry implications
What the No-Stress Probiotic trend means for industry
Where the trend changes the playbookFor
Wellness Supplements
With contemporary consumers prioritizing health and wellness more than ever, there is a ripe opportunity for companies to develop new lines of stress-relieving and multitasking probiotic supplements.
For
CBD Industry
With CBD and probiotic supplements now being offered together, there is a solid opportunity for businesses in the CBD and wellness industries to collaborate more often.
For
Beauty Industry
Given the rise of probiotics being used in skincare, there is an opportunity for the beauty industry to explore probiotics in new application forms.
Workshop question
How can your brand alleviate consumer stress?
Trend signals
Trend signals for No-Stress Probiotic
Trend score 4.4 out of 10, from popularity 58%, activity 53%, freshness 22%.
Popularity58%
Activity53%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the No-Stress Probiotic trend
11 featured examples from Jan 14, 2020 to Mar 20, 2024CategoryBusiness
Stress-Relieving Probiotics
DuPont Nutrition and Biosciences are Launching HOWARU Calm
The stress-relieving probiotic HOWARU Calm can be utilized in nutraceuticals, providing an opportunity to market these products as a natural solution to alleviate stress.
CategoryLifestyle
CBD-Enhanced Probiotic Supplements
Garden of Life's Newest Supplements Combine CBD & Probiotics
The health and wellness industry can capitalize on the CBD-enhanced probiotic trend by developing innovative supplements that support overall well-being.
CategoryLifestyle
Probiotic Stress Relief Supplements
NutriCelebrity Debuts a Supplement that Provides Stress Relief
The health and wellness industry can leverage probiotic supplements to address specific health concerns such as stress relief and gut health.
CategoryLifestyle
Multitasking Probiotic Supplements
Bodi-Ome Shares the Benefits of Prebiotics and More
Opportunity for companies to create innovative brands focusing on microbiome health and develop targeted probiotic supplements.
CategoryMarketing
Daily Immune Support Supplements
The Zenwise Health 'ZenDEFENSE' Supplement is Naturally Powered
The supplement industry must continue the trend of creating natural daily supplements to cater to the growing demand for wellness products.
CategoryLifestyle
Probiotic Mood Supplements
Amazing Grass' Greens Blend Mood Promotes a Calmer State of Mind
Expanding product lines to include mood-supporting supplements that target mental well-being alongside physical health.
CategoryLifestyle
Micro-Algae Stress Supplements
Greenfilled Launches a Supplement to Fight Oxidative Stress
Health and wellness brands can leverage the power of TetraSOD® and marine-algae to develop new, natural products that can combat oxidative stress and promote overall health and we…
CategoryLifestyle
Actress-Backed Blended Supplements
ActivatedYou Debuts the 'Morning Complete' Supplement
The wellness industry can capitalize on the trend of blended supplements by developing comprehensive wellness solutions.
CategoryLifestyle
Rose-Infused Chocolate Elixirs
Clevr Blends' Rose Cacao SuperLatte Makes Elevated Hot Chocolate
Functional food and beverage market will benefit from innovative products that combine flavor and functionality, such as the Rose Cacao SuperLatte.
CategoryLifestyle
Effective Women-Targeted Supplements
Movita Boasts Wellness-Centric Multivitamins for Women
Disruptive innovation opportunities in the wellness industry by creating multivitamins specifically tailored towards women's health needs.
CategoryLifestyle
Stress Support CBD Capsules
HempFusion Launches Signature CBD Products in 50 Retail Locations
The health and wellness industry can incorporate CBD and other supplements into their product lines and benefit from the growing demand for these products.
