In the beginning, probiotics were celebrated for assisting in gut health, then they became a very popular functional ingredient in skincare, and now companies are pivoting to stress-relieving probiotics. A new collaboration between DuPont Nutrition and Biosciences will facilitate the launch of HOWARU Calm. To be utilized as a dietary supplement, the product will seek to alleviate consumer stress. This is especially important. Many surveys over the years have concluded that a growing number of adults are experiencing stress in their daily lives and this trend will definitely continue during and in the aftermath of the COVID-19 pandemic.
The stress-relieving probiotic is the most recent addition to DuPont's portfiol. The formula is proven to be successful in managing the psychological responses to perceived stress and to promote calmness in adults. The innovative product is designated as coming soon.
Image Credit: Howaru
Why This Trend Is Growing
- Stress-relieving Probiotics
- Companies are now pivoting to stress-relieving probiotics to address growing stress concerns in adults.
- Functional Food and Beverages
- The HOWARU Calm probiotic can be utilized as a dietary supplement, presenting an opportunity for the functional food and beverage industry to incorporate stress-relieving probiotics into their products.
- Holistic Health and Wellness
- Stress-relieving probiotics present an opportunity for the holistic health and wellness industry to offer supplements and products that address both physical and mental health concerns.
Industries Being Reshaped
- Nutraceuticals
- The stress-relieving probiotic HOWARU Calm can be utilized in nutraceuticals, providing an opportunity to market these products as a natural solution to alleviate stress.
- Pharmaceuticals
- Stress-relieving probiotics present an opportunity for pharmaceutical companies to develop more natural stress-reducing alternatives to traditional medications.
- Beauty and Personal Care
- With probiotics already being popular in skincare, stress-relieving probiotics present an opportunity for the beauty and personal care industry to create products that address both physical and mental stress-related concerns.
