Post-COVID economic recovery efforts in China are accelerated
Trend - With China bringing their COVID-19 case numbers down significantly, their focus is now on economic recovery. Everything from nightclubs to malls are opening (with safety precautions) with a strict focus on helping both small and large retailers, and catering to the post-pandemic boom in sales.
Insight - The financial consequences of the closures and restrictions that the ongoing pandemic has brought have been highly disruptive to both consumers' lives, and various institutions. The focus now isn't just on keeping case numbers down, but on ensuring swift economic recovery.
Insight - The financial consequences of the closures and restrictions that the ongoing pandemic has brought have been highly disruptive to both consumers' lives, and various institutions. The focus now isn't just on keeping case numbers down, but on ensuring swift economic recovery.
Workshop Question - How is your brand thinking strategically about post-pandemic recovery efforts?
Trend Themes
1. Post-covid Economic Recovery - The post-pandemic boom in sales is fueling China's strict focus on helping both small and large retailers.
2. Luxury E-commerce Partnerships - Gucci is changing its retail strategy with a more pragmatic marketing approach by partnering with e-commerce giants, targeting Chinese luxury consumers more organically and locally.
3. Empowering Fashion Activations - Visa's immersive exhibit at Shanghai Fashion Week aims to help empower young designers while also promoting environmentally friendly practices.
Industry Implications
1. Nightlife and Entertainment - The post-COVID safety precautions and measures taken in nightclubs and entertainment could lead to future innovations in contactless experiences and hygiene-focused spaces.
2. Luxury Retail and E-commerce - Partnerships between luxury brands and e-commerce giants could lead to disruptive innovations in digital experiences and targeted marketing strategies.
3. Fashion and Sustainability - Fashion activations that empower young designers and promote sustainable practices could lead to disruptive innovations in the fashion industry, with a renewed focus on ethical and environmental practices.
4 Featured, 26 Examples:
65,091 Total Clicks
Date Range:
Jun 20 — Jan 21
Trending:
Warm
Consumer Insight Topics:
