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Empowering Fashion Activations

Shanghai Fashion Week Hosted Visa's "Where You Shop Matters" Event

— January 11, 2021 — Marketing
This year's Spring/Summer 2021 Shanghai Fashion Week was the first physical event of its kind post-COVID and marked China's economic recovery and the nation's success in controlling the ongoing spread of coronavirus. In addition to a number of physical fashion presentations, the event was also home to branded activations including Visa's notable "Where You Shop Matters" exhibit.

The event mark's Visa's fourth year of partnering with Shanghai fashion week and was launched in collaboration with luxury retailer FarFetch. In addition to sponsoring young Shanghai-based designers, Visa is also looking to "empower the sustainable development" of these up-and-coming talents.

"The impact of COVID-19 is being felt by economies worldwide, especially small and medium-sized enterprises. As a result, business is stagnating for young Chinese designers." Visa's immersive exhibit was hosted during Shanghai Fashion Week in October of 2020 and included an Empower & Envision Forum and opening dinner, diving into to how to best help empower young designers while also promoting environmentally friendly practices.

Image Credit: Visa, Yahoo! Finance
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