adidas Originals introduces new iterations of the Hamburg sneaker silhouette for the season by unveiling monochromatic options. The shoe continues to join the City Series collection by the sportswear label and was originally launched in 1982.
The minimal design is versatile and made a statement across Europe and for this Fall/Winter 2020 season, the classic show gets a makeover of Core Black or Off White. The sleek and stealthy looks are prepared to suit any outfit during the colder temperatures. The upper is constructed with premium leather materials and lined with synthetic materials for another protective later. Each shoe features a traditional T-toe overlay with branding details in the form of Three Stripes on the side and a low-top silhouette.
Image Credit: adidas
What's Driving This Trend
- Monochromatic Sneakers
- Opportunities for companies to innovate on the monochromatic sneaker trend with original designs and colorways.
- Minimalist Sneaker Design
- Disruptive opportunities for companies to create new minimalist designs that cater to both fashion and functionality needs.
- City Series Collection
- Innovative possibilities for brands to expand their own collections by highlighting specific cities around the world with unique sneaker designs.
Who This Affects Most
- Fashion Industry
- Fashion brands can capitalize on the monochromatic sneaker trend by creating new designs that elevate their overall collections.
- Sportswear Industry
- Sportswear brands can create new sneakers that combine functionality with minimal design, in line with the growing trend for stylish athletic wear.
- Footwear Industry
- Opportunities for companies to develop new collections and expand offerings with unique designs and colorways that cater to the demand for sneakers that are both functional and fashionable.
