Category
Business
Assisted Conversion
Trend cluster
Category
Alleviated
Search
New platforms & initiatives are assisting job-seekers with accessibility.
2.8
Trend score
Trend
What is the Alleviated Search trend?
Alleviated Search: Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.
Insight
The consumer insight behind the Alleviated Search trend
When looking for job placements, contemporary consumers are motivated to do the best they can and put their best foot forward. However, many are often experiencing difficulties with communicating online—whether that be due to intimidation or a non-responsive party. This is creating a demand for accessibility and guidance, which will allow individuals to feel more confident and better supported while fostering more direct connections with possible offers.
Trend themes
Themes within the Alleviated Search trend
Three behaviours holding the trend together01
Job Accessibility Platforms
Companies are launching initiatives to help alleviate stressful formalities and facilitate better connections with potential job offers.
02
Anti-Ghosting Tools
Platforms are emerging to help job applicants call out hiring managers and recruiters who have failed to get back to them after applying or interviewing.
03
Direct Communication Platforms
Platforms that allow for direct communication between job candidates and founders are becoming more popular in the job hunting market.
Industry implications
What the Alleviated Search trend means for industry
Where the trend changes the playbookFor
HR Technology
HR companies can integrate accessibility platforms and anti-ghosting tools to their services to improve the job hunting experience.
For
Social Media Marketing
Social media agencies can offer job-seeking stunts as a creative way to market themselves and gain attention from potential clients.
For
Corporate Alumni Networks
Companies can create alumni directories to help laid off employees find new job opportunities and maintain a positive relationship with their brand.
Workshop question
How can your brand support consumers in their job-search?
Trend signals
Trend signals for Alleviated Search
Trend score 2.8 out of 10, from popularity 44%, activity 30%, freshness 9%.
Popularity44%
Activity30%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alleviated Search trend
4 featured examples from Nov 12, 2020 to Jan 17, 2021CategoryMarketing
Job-Finding Social Stunts
'Very Serious' are Holding Social Handles Hostage Until They Get Hired
HR and recruitment agencies could leverage social media as a way to identify creative job candidates who use alternative job search methods, such as those who utilize humor and sa…
CategoryTech
SMS-Based Job Platforms
'Pearl' Connects Candidates Directly to Startup Founders
The recruitment industry can benefit from SMS-based job platforms as they offer a more efficient and cost-effective means of connecting job seekers with potential employers.
CategoryBusiness
Anti-Ghosting Recruiter Email Tools
'GhostReply' Calls Out Recruiters Who Have Ghosted Applicants
Anti-ghosting recruiting tools and anonymous feedback platforms can disrupt the way HR professionals manage their recruitment processes.
CategorySpecial
Alumni Recruiting Platforms
Airbnb Launches the Alumni Talent Directory During COVID-19
The hospitality industry can use alumni recruitment platforms such as Airbnb's to help ex-employees find new jobs in the industry after layoffs.
