New platforms & initiatives are assisting job-seekers with accessibility
Trend - Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.
Insight - When looking for job placements, contemporary consumers are motivated to do the best they can and put their best foot forward. However, many are often experiencing difficulties with communicating online—whether that be due to intimidation or a non-responsive party. This is creating a demand for accessibility and guidance, which will allow individuals to feel more confident and better supported while fostering more direct connections with possible offers.
Insight - When looking for job placements, contemporary consumers are motivated to do the best they can and put their best foot forward. However, many are often experiencing difficulties with communicating online—whether that be due to intimidation or a non-responsive party. This is creating a demand for accessibility and guidance, which will allow individuals to feel more confident and better supported while fostering more direct connections with possible offers.
Workshop Question - How can your brand support consumers in their job-search?
