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Eco Color-Informed Sneakers

The CARIUMA OCA Low Has Been Given a Pantone Color Overhaul

— December 10, 2020 — Eco
The CARIUMA OCA Low sneaker from the Brazil-based brand is an eco-conscious footwear option that is sure to fit in well with the existing wardrobe options of discerning fashion-forward individuals. The shoes are coming in two new color options including Illuminating and Ultimate Gray, which are both inspired by the Pantone 2021 Color of the Year selections. This helps to give the vegan-friendly footwear a timely overhaul that is sure to be coveted by avid sneaker enthusiasts looking for a way to enhance their spring wardrobe with a touch of vibrant or muted style.

The latest CARIUMA OCA Low sneakers are available for preorder from the brand's website at a price point of $89 each and will also see a pair of trees planted in the Brazilian Rainforest for ever pair sold.

Image Credit: Cariuma
Trend Themes
1. Eco-conscious Footwear - Disruptive innovation opportunity: Develop sustainable manufacturing processes and materials to create eco-friendly sneakers that appeal to environmentally conscious consumers.
2. Pantone Color-inspired Fashion - Disruptive innovation opportunity: Collaborate with Pantone to create color-inspired collections that capitalize on the latest color trends and appeal to fashion-forward individuals.
3. Sustainable Fashion Accessories - Disruptive innovation opportunity: Design and produce sustainable accessories, such as vegan-friendly sneakers, that contribute to environmental causes and resonate with socially conscious consumers.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Explore innovative materials and technologies to create eco-friendly and stylish sneakers that appeal to a wide range of consumers.
2. Fashion - Disruptive innovation opportunity: Embrace Pantone color selections and trends to create fashion collections that are visually appealing and align with consumers' desire for uniqueness and style.
3. Sustainability - Disruptive innovation opportunity: Develop sustainable manufacturing practices and collaborate with environmental organizations to create fashion accessories that contribute to environmental conservation efforts.
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