Digital coaching for people who use dating apps is on the rise
Trend - Dating apps can be difficult for people to navigate, and coaches in this space (both human and digital) are helping people through the process with either one-on-one coaching, or with advice columns connected to these apps.
Insight - The digital habits of the modern age have resulted in a slew of businesses turning up to adapt to consumers' emerging needs. These new practices come with their own set of challenges and setbacks, and brands have an opportunity to offer solutions to them.
Insight - The digital habits of the modern age have resulted in a slew of businesses turning up to adapt to consumers' emerging needs. These new practices come with their own set of challenges and setbacks, and brands have an opportunity to offer solutions to them.
Workshop Question - How is your brand offering solutions to emerging consumer concerns?
Trend Themes
1. Digital Dating Coaching - The rise of digital dating coaching accompanied with the current trends of dating apps popularity offers an opportunity for innovators to develop AI-based coaching system to help people navigate online dating and make meaningful connections.
2. Niche Dating Services - With the increasing demand for dating services, developing niche platforms that cater to the specific needs of communities like health-conscious individuals and vegans creates a new market for innovators.
3. Integrated Coaching in Apps - Match's 'AskMatch' showcases the viability of integrating coaching into existing dating apps, opening up opportunities for incorporating personalized coaching services into other apps designed to improve the user's experience.
Industry Implications
1. Artificial Intelligence (AI) - AI technology presents a promising avenue for developing digital coaching services accessible to millions of users. This trend creates new opportunities for innovators to provide easy-to-use AI-based solutions that can help people find meaningful connections.
2. Health & Wellness - Niche dating services like Gutsy that target people with digestive health issues and services that cater to vegans present opportunities for innovators who want to build apps and services focused on health and wellness.
3. Online Dating - Online dating services continue to evolve with more personalized services like 'AskMatch' and niche services like 'Find Veg Love' targeting specific groups of people. This trend creates opportunities for innovators who are looking to disrupt the industry by providing personalized, user-friendly services.
