Plenty of designers have released ski collections this year, partly due to the incredibly popular 80s aesthetic coupled with the COVID-compliance of the sport -- FILA's ski collection takes a different approach than others, offering a genderless line that's filled with color and playful designs.
The line was inspired by FILA's preppy roots, honoring its past with sports blazers and coats. As an end result, this all-encompassing line arrives equipped with ski jacket, ski pants, half-zip fleece jacket, T-shirt, rugby polo, goggles, two hats, sneakers and boots. The colorway takes on a vibrant and nostalgic hue, boasting bright yellow, blue, green and light purple. The items feature special detailing, like reflective components and water-proof sensibilities.
Image Credit: Fila
What Makes This Trend Stand Out
- Genderless Ski Fashion
- Disruptive innovation opportunity: Develop a line of gender-neutral ski apparel that appeals to a diverse and inclusive customer base.
- Nostalgic 80s Aesthetic
- Disruptive innovation opportunity: Incorporate retro-inspired designs and vibrant colorways into various fashion collections to tap into the current wave of nostalgia.
- Playful Ski Accessories
- Disruptive innovation opportunity: Create a range of fun and vibrant ski accessories, such as hats and goggles, that offer both style and functionality for winter sports enthusiasts.
Sectors Adopting This
- Fashion and Apparel
- Disruptive innovation opportunity: Explore the potential of genderless fashion lines and retro-themed collections to cater to evolving consumer preferences.
- Winter Sports Equipment
- Disruptive innovation opportunity: Develop innovative ski apparel and accessories that combine fashion-forward designs with performance-enhancing features for skiers and snowboarders.
- Athletic Footwear
- Disruptive innovation opportunity: Introduce ski-specific sneakers and boots with advanced technologies and stylish elements to capture the attention of winter sports enthusiasts.
