'Reebok to Go' Takes Inspiration from Vehicle Sharing Models
Laura McQuarrie — October 25, 2019 — Eco
References: reebok.se & adsoftheworld
Inspired by the way that P2P services are making it easier than ever for people to get around with electric scooters, cars, bicycles and other mobility solutions, Reebok created Reebok to Go as a first-of-its-kind "shareable shoe service." Based on its research, Reebok discovered that in Sweden just two out of 100 journeys replace cars, meaning that most people are using scooters as an alternative to walking.
With Reebok to Go, people are able to rent a pair of sneakers in the same way that they'd use a shareable personal mobility vehicle. The sneakers are packed with various pieces of technology, including QR codes for scanning and GPS tags for location tracking, so that consumers have no excuses for getting around the city in a sustainable way and improving their health all the while.
With Reebok to Go, people are able to rent a pair of sneakers in the same way that they'd use a shareable personal mobility vehicle. The sneakers are packed with various pieces of technology, including QR codes for scanning and GPS tags for location tracking, so that consumers have no excuses for getting around the city in a sustainable way and improving their health all the while.
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