Inspired by the pure electric Volvo XC40 Recharge, Volvo Cars Canada and Casca footwear collaborated on a pair of limited-edition pair of sneakers. The sneakers launched on World Car Free Day support a vision for a carbon-neutral future and communicate both parties' commitment to sustainable and circular design.
Like the XC40 Recharge, the sneaker was influenced by elements of Scandinavian design. 10% of each sole id made from recycled car tires and seven recycled bottles are used to craft the flexible upper knit portion of the shoes.
Casca's Lead Director and Co-Founder Kevin Reid says, "Through this collaboration we're also celebrating many design firsts – our first shared design, our fastest production to market, and new recycled materials we've never used before."
Key Themes Behind This Trend
- Sustainable Footwear
- The rise of recycled material in footwear presents an opportunity for businesses to innovate and promote sustainability in the fashion industry.
- Circular Design
- Circular design and production methods offer a chance for companies to decrease their environmental impact and provide more eco-friendly products.
- Shared Design Collaborations
- Collaborations between companies in different industries can bring a fresh perspective and lead to innovative designs that push boundaries.
Where This Applies
- Footwear
- The footwear industry can capitalize on the increased demand for sustainable and environmentally-friendly products, leading to eco-friendly production and design methods.
- Automotive
- Automotive companies can explore the intersection between their products and fashion by collaborating with footwear companies to produce sustainable and innovative products.
- Sustainability Consulting
- As more companies prioritize sustainability efforts, there is an opportunity for consulting agencies to offer guidance and assistance in implementing sustainable strategies and practices.
