Volvo Cars Canada and Casca Created Sneakers for World Car Free Day
Laura McQuarrie — September 20, 2021 — Eco
Inspired by the pure electric Volvo XC40 Recharge, Volvo Cars Canada and Casca footwear collaborated on a pair of limited-edition pair of sneakers. The sneakers launched on World Car Free Day support a vision for a carbon-neutral future and communicate both parties' commitment to sustainable and circular design.
Like the XC40 Recharge, the sneaker was influenced by elements of Scandinavian design. 10% of each sole id made from recycled car tires and seven recycled bottles are used to craft the flexible upper knit portion of the shoes.
Casca's Lead Director and Co-Founder Kevin Reid says, "Through this collaboration we're also celebrating many design firsts – our first shared design, our fastest production to market, and new recycled materials we've never used before."
Like the XC40 Recharge, the sneaker was influenced by elements of Scandinavian design. 10% of each sole id made from recycled car tires and seven recycled bottles are used to craft the flexible upper knit portion of the shoes.
Casca's Lead Director and Co-Founder Kevin Reid says, "Through this collaboration we're also celebrating many design firsts – our first shared design, our fastest production to market, and new recycled materials we've never used before."
Trend Themes
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Sustainable Footwear — The rise of recycled material in footwear presents an opportunity for businesses to innovate and promote sustainability in the fashion industry.
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Circular Design — Circular design and production methods offer a chance for companies to decrease their environmental impact and provide more eco-friendly products.
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Shared Design Collaborations — Collaborations between companies in different industries can bring a fresh perspective and lead to innovative designs that push boundaries.
Industry Implications
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Footwear — The footwear industry can capitalize on the increased demand for sustainable and environmentally-friendly products, leading to eco-friendly production and design methods.
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Automotive — Automotive companies can explore the intersection between their products and fashion by collaborating with footwear companies to produce sustainable and innovative products.
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Sustainability Consulting — As more companies prioritize sustainability efforts, there is an opportunity for consulting agencies to offer guidance and assistance in implementing sustainable strategies and practices.
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