Cherry blossom-inspired dishes are becoming increasingly popular in North America
Trend - Commonly used to introduce a hint of cultural novelty and flavor in beverages and dessert, the use of cherry blossom as an ingredient in the wider context of cuisine in North America is growing. In this space, many restaurants are offering seasonal, one-of-a-kind tasting experiences.
Insight - With the many options that are made available on the market and the influences of globalization on consumer expectations, individuals are consistently on the look-out for new experiences that will enrich their understanding of different cultures. In this space, the desire is predominantly driven by a sense of curiosity as consumers in North America embrace their adventurous spirit in order to educate themselves through experience.
Insight - With the many options that are made available on the market and the influences of globalization on consumer expectations, individuals are consistently on the look-out for new experiences that will enrich their understanding of different cultures. In this space, the desire is predominantly driven by a sense of curiosity as consumers in North America embrace their adventurous spirit in order to educate themselves through experience.
Workshop Question - Conceptualize a seasonal dish/product with heritage ingredients.
Trend Themes
1. Cherry Blossom-inspired Cuisine - The use of cherry blossom as an ingredient in the wider context of cuisine in North America is growing.
2. Seasonal Menu Offerings - In this space, many restaurants are offering seasonal, one-of-a-kind tasting experiences.
3. Globally Inspired Beverages - The desire is predominantly driven by a sense of curiosity as consumers in North America embrace their adventurous spirit in order to educate themselves through experience.
Industry Implications
1. Food and Beverage - These trends point to new opportunities for innovative flavors and seasonal menu offerings in the food and beverage industry.
2. Hospitality - Cherry blossom-themed restaurant festivals and limited-time menu offerings are disruptive opportunities for hotels and restaurants in the hospitality industry.
3. Snack and Confectionery - The trend of artisanal and unique flavors, such as cherry blossom and salted caramel, present opportunities for brands in the snack and confectionery industry.
