Shanghai-based label XIMONLEE boasts a multi-sensational experience through a fashion installation that supplements the environment of the newly debuted Spring/Summer 2020 capsule.
Designer Ximon Lee embraces experimentalism in contemporary menswear. The silhouettes mix sensibilities of modern streetwear and formal wear. In terms of design elements, XIMONLEE's Spring/Summer 2020 explores the concept of 'self-consciousness.' The capsule also boasts a collaboration with Reebok.
Debuted during Shanghai Fashion Week, the captivating presentation is a coherent amalgamation of striking menswear outfits and an immersive environment. The experience is done in partnership with showcase platform LABELHOOD. It is a "chandelier-like" fashion installation of surveillance cameras, instilling not only a visually striking detail but also tapping the expansive topic of privacy in the digital age.
Photo Credits: XIMONLEE