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App-Powered Store

Brands in China are partnering with WeChat for experiential in-store experiences

Trend - The use of WeChat to create in-store shopping experiences that feature digital experiences and enhancements is on the rise in China. These partnerships allow for more seamless interactions considering the prevalance of the WeChat app--allowing customers to engage in-store without having to download any additional apps.

Insight - Experiential shopping is a growing focus for retailers as they enhance their understanding of how younger Millennials and Gen Z shop. These demographics are more likely to be drawn to brands that engage them using the same digital habits that they use on a regular basis.
Workshop Question - How is your brand catering to the digital habits of younger demographics?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
107,454 Total Clicks
Date Range:
Jan 19 — Jan 21
Trending:
This Quarter and Warm
Consumer Insight Topics:

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