Tech startup memomi's smart fashion mirror -- dubbed the MemoryMirror -- is an immersive device that offers 360-degree outfit views, a virtual try on feature and more. The digitized fashion mirror works by tracking a user's body gestures and works via an accompanying mobile app.
In addition to virtual try-on features and 360-degree viewing capabilities, memomi's MemoryMirror also offers a live color change , allowing users to alter the shade of a garment with one simple gesture.
Described as a "seamless, luxurious and undeniably beautiful fusion of digital and real life shopping experiences" on memomi's website, its product has not only been adopted inside clothing-based retail stores but has also been featured inside eyewear and makeup retail spaces.
What's Driving This Trend
- Virtual Try-on
- Opportunity for retailers to offer immersive and convenient virtual try-on experiences for customers.
- 360-degree Viewing
- Opportunity to provide customers with a comprehensive view of products through interactive 360-degree viewing technology.
- Live Color Change
- Potential to revolutionize the fashion industry by allowing customers to instantly change the color of garments with a simple gesture.
Who This Affects Most
- Fashion Retail
- Fashion retailers can incorporate virtual try-on, 360-degree viewing, and live color change technologies into their stores to enhance the shopping experience.
- Eyewear Retail
- Eyewear retailers can implement memomi's MemoryMirror to offer customers a virtual try-on experience with the ability to view glasses from multiple angles.
- Makeup Retail
- Makeup retailers can utilize the MemoryMirror to allow customers to virtually try on different makeup products and experiment with various colors.
