The popularity of TikTok as a creative platform that lends itself to marketing initiatives is growing and this is evident as luxe label Burberry enters the rink with a high-fashion social media campaign. It is evident that through this, the designer company is attempting to reach and engage a younger audience.
The Burberry TikTok account is launched in support of the fashion label's latest venture — the Thomas Burberry Monogram collection. To make the high-fashion social media campaign more interactive, the marketing tactic incorporates the #TBChallenge. Users on Tiktok that are from the United States and the United Kingdom are invited to recreate the new Thomas Burberry Monogram motif with their hands, "unlocking a new [creative] lens."
Image Credit: Burberry