Japanese e-commerce company Rakuten Inc. has announced the launch of its first non-fungible token marketplace called Rakuten NFT. According to the company, the new marketplace will enable users to buy, sell, and trade NFTs from various industries, including entertainment, sports, music, and animation.
Once users have purchased an NFT it will be added to their personal collections and displayed on their own web pages within the platform. In addition, every time users make a purchase on the platform they will gain 'Rakuten Points,' which will function as a loyalty currency.
To start, the platform will feature a large quantity of anime-based NFTs from popular series including 'Ultraman' and 'Korogane Hiroshi G1 Gekitoshi.' However, the company plans to quickly expand its offerings in the weeks and months following the launch of the platform.
What's Driving This Trend
- NFT Marketplaces
- The rise of NFT marketplaces provides opportunities for disruptive innovation in the e-commerce industry.
- Entertainment Nfts
- Creation and sale of entertainment NFTs could disrupt the traditional entertainment industry.
- Loyalty Currency
- The use of loyalty currencies like Rakuten Points can be a disruptive innovation in the loyalty programs industry.
Who This Affects Most
- E-commerce
- E-commerce companies can leverage NFT marketplaces to expand their business models and create new revenue streams.
- Entertainment
- The entertainment industry can benefit from NFTs and create innovative revenue models by creating and selling NFTs based on popular properties.
- Loyalty Programs
- Loyalty program companies can benefit from the use of loyalty currencies and create more innovative ways of rewarding customers.
