Known as 'Travelex Pay' this new gift card service lets Chinese WeChat users shop for various products in the US. Announced as part of a new partnership with gift card startup Swych, this service will live within the WeChat app, which boasts 800 million users. Until the announcement of 'Travelex Pay,' the ability of WeChat users to connect with US sellers has been incredibly limited.
The new service is primarily targeting its Chinese user base first, as 3 million Chinese users visit the US each year. With the 'Travelex Pay' service users can buy gift cards on WeChat, using their WeChat Pay account, then use it to shop without having to exchange any foreign currencies.
Image Credit: REUTERS/Petar Kujundzic