Tencent, which developed the massively popular multi-purpose messaging, social media and mobile payment app WeChat, recently launched its own 'Weishi' smart glasses.
Weishi, meaning "micro shows" in Mandarin, is also the name of a video app from Tencent that is a companion to the smart glasses. As the glasses have a built-in eight-megapixel camera for sharing short video clips in 720p or 1080p Full HD, they can be used for everything from live broadcasting and effortless uploading to the app via Bluetooth. In terms of the design of the physical glasses themselves, they are sleek and black, resembling Snap’s newest Spectacles, which do not draw attention to the integrated camera with color.
With the Weishi app and these smart glasses, Tencent has the potential to dominate the short video market, which is currently led by TikTok, formerly known as Musical.ly.
What's Driving This Trend
- Smart Glasses for POV Filming
- The rise of smart glasses with built-in cameras opens up opportunities for innovative POV filming experiences.
- Short Video Sharing
- The popularity of short video platforms like TikTok creates demand for smart glasses that seamlessly capture and upload high-quality video content.
- Integration of Social Media and Wearable Technology
- The integration of social media platforms with wearable technology presents opportunities for enhanced sharing and immersive experiences.
Who This Affects Most
- Consumer Electronics
- The consumer electronics industry can capitalize on the demand for smart glasses with camera capabilities.
- Social Media
- Social media platforms have the potential to leverage smart glasses technology to enhance user-generated content.
- Entertainment
- The entertainment industry can explore partnerships with smart glasses manufacturers to create immersive filming experiences for viewers.
