Good Gout's China Expansion Speaks to Health-Conscious Consumers
Jana Pijak — February 23, 2021 — Lifestyle
References: nutraingredients-asia & nutraingredients-asia
Health & Happiness brand Good Gout recently expanded to China in an effort to tap into the nation's growing organic snack market which was estimated to reach $7 billion by last year. The French snack brand's expansion into China is its first in Asia and aims to address growing consumer desires for healthy and convenient snack options for children three and older.
The Good Gout healthy snack range includes an array of tasty and kid-friendly options like organic fruit pouches and organic rice cakes along with organic milk chocolate bites and better-for-you biscuit options. In terms of distribution, Health & Happiness aims to sell its Good Gout brand across popular e-commerce platforms like Tmall and JD.com along with brick and mortar retailers like Sam's Club China, Alibaba's Freshippo and Ole' Supermarket.
Image Credit: Good Gout
The Good Gout healthy snack range includes an array of tasty and kid-friendly options like organic fruit pouches and organic rice cakes along with organic milk chocolate bites and better-for-you biscuit options. In terms of distribution, Health & Happiness aims to sell its Good Gout brand across popular e-commerce platforms like Tmall and JD.com along with brick and mortar retailers like Sam's Club China, Alibaba's Freshippo and Ole' Supermarket.
Image Credit: Good Gout
Trend Themes
1. Organic Snacks for Kids - Good Gout's China expansion speaks to the growing demand for healthy, organic snack options for children in Asia.
2. E-commerce Distribution - By selling on popular e-commerce platforms in China, such as Tmall and JD.com, Good Gout aims to tap into the country's large online consumer market.
3. Global Expansion of Organic Foods - Good Gout's expansion into the organic snack market in China points towards a global trend of increased demand for organic and healthier food options.
Industry Implications
1. Organic Snacks - The organic snack industry is seeing growth and expansion in Asia, creating new opportunities for businesses to meet the demand for healthier snack options for children.
2. E-commerce Retail - As e-commerce continues to grow in popularity in China, retailers have the opportunity to expand their product offerings to include organic and healthier snack options.
3. Food Production and Distribution - The trend towards healthier food options presents opportunities for food producers and distributors to innovate and meet growing consumer demands for organic, clean label, and better-for-you products.
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