Canadian imprint Norda introduces a new iteration of the 001 sneakers that prepare the shoes for the terrains that come with the Winter season. The shoes are known as the brand's first silhouette, hence the name and it has grown in its realm since its launch.
This time around, the shoes are made from the unique Dyneema fabric, which allows for a lightweight feel that replicates the same feel as a tent. This sits on top of a chunky Vibram outsole unit and it comes in a Stealth Black colorway palette as well. Additional details include the G+ Graphene membrane infusion that allows for thermoregulation to help keep the foot warm. The second colorway is brighter, blending hues of orange and grey.
Image Credit: Norda, Julien Payette-Tessie
Why This Trend Is Growing
- Winterized Sleek Sneakers
- Opportunity to introduce more functional materials and advanced technologies in sneaker design to make them suitable for winter wear.
- Dyneema Fabric
- Opportunity to explore and use Dyneema fabric in other winter clothing items and accessories for its lightweight and weather-resistant properties.
- G+ Graphene Membrane Infusion
- Opportunity to develop and integrate G+ Graphene Membrane Infusion in other winter apparel and footwear to provide thermoregulation and warmth.
Industries Being Reshaped
- Athletic Footwear
- Opportunity for athletic footwear companies to expand their range of winter footwear using advanced materials and technologies such as Dyneema fabric and G+ Graphene Membrane Infusion.
- Outdoor Apparel
- Opportunity for outdoor apparel companies to innovate with new lightweight materials such as Dyneema fabric that offer weather resistance and expand functionality of winter apparel.
- Winter Sports Equipment
- Opportunity to incorporate Dyneema fabric and G+ Graphene Membrane Infusion into winter sports equipment such as snowboarding and skiing boots to provide better performance and protection from elements.
