Running sneakers can get a fair bit of wear and tear, especially when one exercises often. It is believed that you need to switch out your footwear approximately every 500 km because features like arch support, cushioning, and the like are starting to wear down. Swiss running brand On recently introduced its Cyclon silhouette to the market, but the model will be "available solely via a monthly subscription."
The Cyclon running sneakers are fully recyclable, bio-based shoes, made primarily out of castor beans. The model is "part of the company's long-term sustainability vision." The reason why they are offered as a subscription-only shoe is that On wanted to ensure that the recycling loop actually works; that every old pair will be returned directly to the company. For $29.99 a month, individuals can send back the shoes and receive new ones as often as they'd like/.
Image Credit: On
What's Driving This Trend
- Subscription-only Running Sneakers
- Disruptive innovation opportunity: Explore subscription models for other consumer products, such as workout equipment or outdoor gear.
- Recyclable and Bio-based Shoes
- Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for footwear in other industries like fashion or casual wear.
- Circular Economy and Product Return Programs
- Disruptive innovation opportunity: Implement product return programs and circular economy principles in various industries, promoting sustainability and reducing waste.
Who This Affects Most
- Sporting Goods Industry
- Disruptive innovation opportunity: Integrate subscription-based models to offer sports equipment and accessories to fitness enthusiasts.
- Sustainable Fashion Industry
- Disruptive innovation opportunity: Incorporate recyclable and bio-based materials in fashion products, promoting sustainability and reducing environmental impact.
- Retail Industry
- Disruptive innovation opportunity: Implement circular economy principles and product return programs across various retail sectors to reduce waste and encourage sustainability.
