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Social Norm-Breaking Sneakers

The Now/Never/Forever Line Reivents Iconic Sneaker Silhouettes

— January 30, 2018 — Fashion
Reebok and Publish join forces in crafting the Now / Never / Forever footwear collection. This is the third time the two have collaborated to recreate the iconic Classic Leather silhouette and the Club C Ultraknit silhouette. With the newest collaboration highlighting social conflicts in modern day society, the brands aim to break through gender conformity and bring communities together. The progressive social messages are imprinted onto the premium knit and leather sneakers.

On the black colorway Club C Ultraknit shoes, the text that runs across the outer side reads "Today for Tomorrow / Morning til Night / Decompress and Relax / Let It Speak To You / Now / Never / Forever.” The Classic Leather sneakers sport a white upper crafted from leather, a heal tab in navy, and pink layered foam bottoms. The text on the side of the Classic Leather shoe reads, "Publish – Today for Tomorrow: Now / Never / Forever.” The progressive Now / Never / Forever capsule is available on Reebok's website and in select retailers with the Classic Leather priced at $90 and the Club C Ultraknit at $100.
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