For Father's Day this year, Jack Daniels worked with New Vision Packaging for the creation of a giftable whiskey set. The 'Mini & Tumbler Set' for one includes a single glass tumbler and a small bottle of Jack Daniels, providing just enough for a solo drinker to enjoy at their leisure.
The giftable set boasts a dark color scheme that will specifically appeal to dads on Father's Day. To give the boxed set an ultra-premium look, New Vision Packaging remarked that it "Sprayed the edges of the board with black ink to remove the white cut edge normally seen on folding cartons. This is a technique that's widely used in the premium sector, although we believe we one of only a handful of companies offering this service to the UK market."
The box also includes other special details, such as a gloss varnish on white and logo details.