New women-owned fem-care and k-beauty brand Rael boasts a collection of organic female hygiene products — from cotton pads, tampons and liners to toxin-free wipes and washes.
With an extensive focus on women's health, Rael's period-absorbing offerings are made with certified organic cotton and are hypoallergenic. They boast a free-from composition and do not include potentially harmful substances like chlorine, dyes, fibers, fragrances, rayon, viscose, and other synthetics. In addition, Rael's female hygiene products extend to include a gynecologist-approved natural Feminine Wash that supports balanced pH levels, as well as an ultra-convenient and totally flushable Feminine Wipes. The latter offering taps natural botanical extracts and eco-friendly pulp.
These, among other female hygiene products, are offered through Rael. Organic and good-for-you, they are especially useful when traveling back home for the holidays.
Key Themes Behind This Trend
- Organic Femcare
- The trend of organic and toxin-free feminine hygiene products is a disruptive innovation opportunity for the personal care industry.
- Natural Feminine Wash
- The trend of natural feminine washes with balanced pH levels is a disruptive innovation opportunity for the personal care industry.
- Eco-friendly Feminine Wipes
- The trend of eco-friendly and flushable feminine wipes taps natural botanical extracts, offering a disruptive innovation opportunity for the personal care industry.
Where This Applies
- Personal Care
- The personal care industry can benefit from the trend of organic and natural feminine hygiene products.
- Eco-friendly Products
- The trend of eco-friendly feminine hygiene products offers a disruptive innovation opportunity for the eco-friendly products industry.
- On-the-go Products
- The trend of ultra-convenient feminine hygiene products, like flushable wipes, offers a disruptive innovation opportunity for the on-the-go products industry.
