Female consumers are used to seeing blush makeup being sold in the form of powders and creams, but this innovative cheek tint from Milk Makeup takes the form of an oil.
The Milk Makeup Blush Oil is sold in the form of a convenient roll-on applicator pen that makes it easy to make mess-free touch-ups on the go. The formula comes in three colors, Crave, Flush and Ripe, that are made with nourishing blends of ingredients like orange peel, sunflower and grapeseed oil.
In the form of an oil, these blush makeup products make it easy to achieve a natural pinkish glow. Considering the rise in popularity of skincare oils, it was only a matter of time before an oil-based blush was developed for today's health-conscious beauty consumers.
Why This Trend Is Growing
- Roll-on Makeup
- Opportunity for beauty companies to create new roll-on makeup products that are convenient for on-the-go touch-ups without the mess.
- Oil-based Makeup
- Disruptive innovation opportunity for beauty companies to create more oil-based makeup products, as they have ingredients that can nourish the skin along with adding color.
- Skincare Makeup Hybrids
- Hybrid products that blend makeup with skincare benefits can offer added value to consumers who are looking for multi-functional products.
Industries Being Reshaped
- Beauty and Cosmetics
- Companies in the beauty industry can innovate by exploring the possibilities of roll-on makeup and oil-based makeup products.
- Skincare
- Skincare companies can compete with the beauty industry and explore the idea of creating blushes with some skincare benefits.
- Personal Care
- Personal care companies that focus on convenient, mess-free products can look into the roll-on makeup trend to expand their current offerings.
