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Glossier's Cloud Paint Has Been Released in Two New Colorways

— June 27, 2018 — Fashion
Glossier's fan-favorite 'Cloud Paint' beauty product has been released in two new colorways, offering consumers a seamless blushed look that suits any skin tone.

These gel blushes can be applied by hand or by brush and help one achieve a natural glow that's easily buildable. This product now arrives in two new shades including a "sunny orange red" called 'Dawn' and a "deep berry" called 'Storm.' A little goes a long way with this product as the smallest dot can cover both cheeks. What's more is that these inclusive colors were designed to flatter all skin tones, offering a beauty product that can help anyone achieve a range of looks.


Image Credit: Glossier and Coco Baudelle

Trend Themes

  1. Gel-based Beauty Products — There is an opportunity for companies to create more gel-based beauty products that are easy to apply and offer a natural, buildable finish.
  2. Inclusive Beauty Products — There is a growing demand for beauty products that cater to people of all skin tones, offering companies the opportunity to create innovative and inclusive products.
  3. Multi-use Beauty Products — There is an opportunity for companies to create more multi-use beauty products like Glossier's Cloud Paint, which can be applied by hand or by brush and offer a seamless blushed look.

Industry Implications

  1. Beauty Industry — The beauty industry has the opportunity to create more innovative and inclusive gel-based beauty products like Glossier's Cloud Paint.
  2. Cosmetics Industry — The cosmetics industry can benefit from creating more multi-use beauty products like Glossier's Cloud Paint, which can be applied by hand or by brush.
  3. Personal Care Industry — The personal care industry can offer more gel-based beauty products that are easy to apply and offer a natural, buildable finish similar to Glossier's Cloud Paint.
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