Rosy Gel-Based Blushes

Glossier's Cloud Paint Has Been Released in Two New Colorways

Glossier's fan-favorite 'Cloud Paint' beauty product has been released in two new colorways, offering consumers a seamless blushed look that suits any skin tone.

These gel blushes can be applied by hand or by brush and help one achieve a natural glow that's easily buildable. This product now arrives in two new shades including a "sunny orange red" called 'Dawn' and a "deep berry" called 'Storm.' A little goes a long way with this product as the smallest dot can cover both cheeks. What's more is that these inclusive colors were designed to flatter all skin tones, offering a beauty product that can help anyone achieve a range of looks.

Image Credit: Glossier and Coco Baudelle

Gel-based Beauty Products
There is an opportunity for companies to create more gel-based beauty products that are easy to apply and offer a natural, buildable finish.
Inclusive Beauty Products
There is a growing demand for beauty products that cater to people of all skin tones, offering companies the opportunity to create innovative and inclusive products.
Multi-use Beauty Products
There is an opportunity for companies to create more multi-use beauty products like Glossier's Cloud Paint, which can be applied by hand or by brush and offer a seamless blushed look.

Who This Affects Most

Beauty Industry
The beauty industry has the opportunity to create more innovative and inclusive gel-based beauty products like Glossier's Cloud Paint.
Cosmetics Industry
The cosmetics industry can benefit from creating more multi-use beauty products like Glossier's Cloud Paint, which can be applied by hand or by brush.
Personal Care Industry
The personal care industry can offer more gel-based beauty products that are easy to apply and offer a natural, buildable finish similar to Glossier's Cloud Paint.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 11%
Freshness 8%