The Saranghae Blue Moon Beauty Fridge Shares the Benefits of Cold Therapy

 - Nov 20, 2018
References: lovesaranghae & prnewswire
Korean beauty brand Saranghae is introducing North American consumers to a first-of-its-kind branded beauty and skincare fridge, which is helping to bring the popularity of Asia mini-fridges for beauty to an entirely new market.

Over the past few years, North American consumers have become engrossed in the world of K-beauty, its advanced cosmetic formulas and extensive skincare routines. As Saranghae director of customer experience Leslie Iddison describes, "Outside of the coolness factor, there are very real benefits to experiencing skincare products at a specific temperature range. And no, it's not about keeping products fresh, although it does help."

The Saranghae Blue Moon Beauty Fridge has the potential to help consumers experience similar benefits to cold therapy, or cryotherapy, by applying chilled skincare products to reduce inflammation and swelling.