The Etude House Zero Sebum Drying Powder is a new product that helps skin look smooth and matte in texture while eliminating excess oil. The powder is 80% mineral-based and boasts a lightweight consistency that is never clumpy or caked on.
Consisting of powerful ingredients like fermented soybean, cassia bark, oregano, willow tree, cypress, portulaca and gold, the Etudes House Zero Sebum Drying powder formula helps users control oil with natural and nourishing agents. The K-Beauty giant's powder formula also contains sugar polymer -- extracted from plankton and known for its oil absorption -- adding to its oil-fighting properties.
While some oil-absorbing powders can leave skin dried out, this product aims to eliminate excess shine while leaving skin dewy and hydrated at the same time.
What Makes This Trend Stand Out
- Oil-control Powders
- Disruptive Innovation Opportunity: Develop oil-control powders with natural and nourishing ingredients for a more effective and gentle oil-fighting solution.
- Mineral-based Formulas
- Disruptive Innovation Opportunity: Create beauty products with mineral-based formulas that provide lightweight and clump-free application for a smoother and more natural look.
- Hydrating Oil-control Solutions
- Disruptive Innovation Opportunity: Invent oil-control products that not only eliminate excess shine but also provide hydration and dewy finish to the skin.
Sectors Adopting This
- Beauty
- Disruptive Innovation Opportunity: Explore innovative ways to develop oil-control powders and mineral-based formulas within the beauty industry.
- Skincare
- Disruptive Innovation Opportunity: Develop oil-control solutions with natural and nourishing ingredients for the skincare industry.
- Cosmetics
- Disruptive Innovation Opportunity: Create oil-control powders and formulas that offer hydration and a natural finish in the cosmetics industry.
