Rugged All-Terrain Coolers

This Cooler Helps You Carry Drinks and Snacks Across Rough Terrain

Igloo designed a new cooler that helps you carry drinks and snacks across any kind of terrain. While camping in the wilderness can be fun, it can be hard to ensure your drinks survive the long journey. This durable cooler makes it easier to keep your beverages cool over the course of a long and bumpy trip.

The new 'All Terrain Cooler' is designed to traverse all kinds of terrain, including sand, gravel and grass. The cooler features large ATC tires that help it move smoothly over uneven surfaces with 80 percent less force than it takes to move a non-wheeled cooler. Aside from making it easier to take your cooler to the beach, the device is also designed to help you carry drinks and snacks in large quantities. The cooler has enough space for 185 12-ounce cans and is tall enough to fit 2-liter bottles in the upright position.

Rugged Coolers
Creating coolers designed to withstand rough terrains and keep beverages cool over long journeys.
All Terrain Mobility
Designing products with large ATC tires to traverse all kinds of terrains with reduced force.
High Capacity Coolers
Developing coolers with enough space to carry large quantities of drinks and snacks.

Sectors Adopting This

Outdoor Recreation
Designing rugged coolers for campers, hikers, and outdoor enthusiasts.
Transportation and Logistics
Implementing all terrain mobility features in transportation equipment, such as trolleys and carts.
Beverage and Food Service
Creating high capacity coolers for events, parties, and catering services.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 15%
Freshness 8%