Category
Tech
Delegated Interfaces
Trend cluster
Category
Deviated
Recruitment
Companies opt for unlikely recruitment techniques in the hiring process.
3.1
Trend score
Trend
What is the Deviated Recruitment trend?
Deviated Recruitment: With job recruitment in North America being a relatively arduous process for both the employer and potential candidates, some companies are enhancing the process by creating or taking advantage of unlikely, creative platforms. These new methods have the benefit of revamping the recruitment process, while also increasing the pool of qualified candidates that apply.
Insight
The consumer insight behind the Deviated Recruitment trend
Over the years, the consumer definition of what makes a company an appealing place to work has changed rapidly. As a result of how one's job has become so tied to personal identity, many people desire to be involved in organizations they perceive to be highly innovative or creative.
Trend themes
Themes within the Deviated Recruitment trend
Three behaviours holding the trend together01
Creative Recruitment Platforms
Establishments are enhancing job recruitment processes and increasing the pool of qualified candidates using creative recruitment platforms.
02
Decentralized Recruitment Solutions
Centralized recruitment processes are increasingly being replaced by decentralized recruitment solutions like one-way video interview platforms.
03
Humorous & Playful Recruitment Campaigns
Companies are using humorous and playful recruitment campaigns to differentiate themselves and attract young, emerging talent.
Industry implications
What the Deviated Recruitment trend means for industry
Where the trend changes the playbookFor
Automotive
Automotive industry professionals can leverage creative recruitment such as AI cars for job fairs.
For
Technology
Decentralized recruitment solutions like one-way video interview platforms are particularly relevant for tech companies with a remote workforce.
For
Advertising & Marketing
Those in advertising and marketing can learn from Klüg's humorous and playful recruitment campaign to appeal to young, emerging talent.
Workshop question
Conceptualize a creative element that your brand could insert into its hiring processes.
Trend signals
Trend signals for Deviated Recruitment
Trend score 3.1 out of 10, from popularity 45%, activity 40%, freshness 8%.
Popularity45%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Deviated Recruitment trend
4 featured examples from Jan 26, 2018 to Jan 9, 2019CategoryPop Culture
Tongue-in-Cheek Recruitment Campaigns
Klüg Uses Humour to Entice Young, Emerging Talent
Digital marketing agencies can employ playful recruitment campaigns to draw in talented professionals in a competitive job market.
CategoryTech
One-Way Video Interview Platforms
'StemX' Let Candidates Answer Questions in a Relaxed Manner
StemX's one-way video platform is a disruptive innovation in the HR technology industry.
CategoryTech
Armed Forces eSports Teams
The US Army eSports Team Hopes to Increase Recruitment of Young People
The gaming and eSports industry can explore partnerships and collaborations with armed forces, leveraging the military's dedication and resources to further promote and develop th…
CategoryAutos
Interview-Conducting Cars
Volvo is Using AI and Its S90 Model to Recruit Prospective Technicians
Integrating AI technology into cars presents an opportunity for the automotive industry to enhance the customer experience and increase brand loyalty.
