Companies opt for unlikely recruitment techniques in the hiring process
Trend - With job recruitment in North America being a relatively arduous process for both the employer and potential candidates, some companies are enhancing the process by creating or taking advantage of unlikely, creative platforms. These new methods have the benefit of revamping the recruitment process, while also increasing the pool of qualified candidates that apply.
Insight - Over the years, the consumer definition of what makes a company an appealing place to work has changed rapidly. As a result of how one's job has become so tied to personal identity, many people desire to be involved in organizations they perceive to be highly innovative or creative.
Insight - Over the years, the consumer definition of what makes a company an appealing place to work has changed rapidly. As a result of how one's job has become so tied to personal identity, many people desire to be involved in organizations they perceive to be highly innovative or creative.
Workshop Question - Conceptualize a creative element that your brand could insert into its hiring processes.
Trend Themes
1. Creative Recruitment Platforms - Establishments are enhancing job recruitment processes and increasing the pool of qualified candidates using creative recruitment platforms.
2. Decentralized Recruitment Solutions - Centralized recruitment processes are increasingly being replaced by decentralized recruitment solutions like one-way video interview platforms.
3. Humorous & Playful Recruitment Campaigns - Companies are using humorous and playful recruitment campaigns to differentiate themselves and attract young, emerging talent.
Industry Implications
1. Automotive - Automotive industry professionals can leverage creative recruitment such as AI cars for job fairs.
2. Technology - Decentralized recruitment solutions like one-way video interview platforms are particularly relevant for tech companies with a remote workforce.
3. Advertising & Marketing - Those in advertising and marketing can learn from Klüg's humorous and playful recruitment campaign to appeal to young, emerging talent.
