Category
Tech
Delegated Interfaces
Trend cluster
Category
Advanced
Stadium
The traditional stadium is advanced with design and function-related technologies.
3.3
Trend score
Trend
What is the Advanced Stadium trend?
Advanced Stadium: Sports viewership in stadiums is being revamped via a transformation of traditional stadium designs and functionalities. By using connected and biometric tech to enhance design and systems, these spaces are prioritizing immersive experiences that allow them to better engage large crowds.
Insight
The consumer insight behind the Advanced Stadium trend
Expectations for in-person experiences are something that's changed dramatically for consumers today as a result on the experience economy as well as an influx of new technologies. Many consumers expect both a highly personalized and immersive experience when it comes to out-of-home entertainment today, which also extends to contexts that are traditionally low-tech, like sports.
Trend themes
Themes within the Advanced Stadium trend
Three behaviours holding the trend together01
Connected Stadiums
Stadiums are being equipped with connected and biometric technology to create immersive and engaging experiences for sports viewership.
02
Biometric Security
The incorporation of biometric technology into stadium ticketing systems enhances security and creates a convenient entry experience for fans.
03
Smart Stadiums
Stadiums are offering enhanced Wi-Fi connectivity, personalized fan experiences, and community-focused features, leading to efficient and immersive interactions with sports and entertainment.
Industry implications
What the Advanced Stadium trend means for industry
Where the trend changes the playbookFor
Sports and Entertainment
Incorporating connected, biometric, and smart technology can attract larger crowds and enhance the in-stadium experience for sports and entertainment events.
For
Technology and Telecommunications
Technology companies and telecommunications providers have the opportunity to develop and implement connected, biometric, and smart stadium solutions and services to enhance the entertainment experiences for sports fans.
For
Security
Biometric security technology for ticketing systems has the potential to impact the security industry by providing a high level of identification and access control.
Workshop question
How could your brand better take advantage of emerging technologies to appeal to large consumer groups?
Trend signals
Trend signals for Advanced Stadium
Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%.
Popularity48%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Advanced Stadium trend
4 featured examples from Mar 20, 2018 to Jan 15, 2019CategorySpecial
Connected Japanese Smart Stadiums
NTT Boasts Multi-Media Stadiums with Community-Focused Features
The sports and entertainment industry could benefit from the development of smart stadium technology that enhances fan experiences and attracts more people to attend events.
CategoryTech
Professional Esports Stadiums
'Esports Stadium Arlington' Will Provide Immersive Live Experiences
Opportunity for architects and design firms to create specialized esports stadium designs that offer a unique and immersive experience for esports events.
CategoryLifestyle
Biometric Baseball Tickets
The MLB Will Now Be Integrating Biometric Tickets in Various Stadiums
The introduction of biometric tickets in baseball stadiums signifies an opportunity for the sports industry to adopt innovative technology solutions for enhanced fan experiences.
CategoryLifestyle
5G Olympic Venue Partnerships
Intel and the Olympic Committee Joined to Enhance the Korean Venue
Enabling technologies such as 5G integration and drone light shows are disrupting the sports and entertainment industries, creating new opportunities for engaging and immersive ex…
