Category
Lifestyle
Assisted Choices
Trend cluster
Category
Detoxifying
Edible
Brands take note of the marketing benefits of "detox" in the beverage industry.
4.6
Trend score
Trend
What is the Detoxifying Edible trend?
Detoxifying Edible: The detox industry is still going strong in the realm of beverage, and brands that specialize in food are now adopting their own "detoxifying" ingredients into dishes and snacks. This shift highlights the importance of taking inspiration from adjacent industries in the process of developing new products, while offering consumers relatively novel foods that increase motivation to purchase.
Trend themes
Themes within the Detoxifying Edible trend
Three behaviours holding the trend together01
Detoxification
The focus on detoxifying ingredients and products has influenced the food and beverage industry as healthier options are sought after by consumers.
02
Alkalizing Ingredients
The use of alkalizing ingredients such as wheatgrass, goji berries, and adaptogenic herbs has influenced the development of new products aimed at aiding digestion and overall gut health.
03
Drinkable Skincare
The integration of skincare ingredients into drinkable products has influenced the wellness industry, with brands offering consumers unique and multifunctional products to boost their overall health.
Industry implications
What the Detoxifying Edible trend means for industry
Where the trend changes the playbookFor
Beverage
Beverage companies can integrate detoxifying and natural ingredients into their products to cater to consumers seeking healthier options.
For
Wellness
The wellness industry can utilize alkalizing ingredients and drinkable skincare products to appeal to consumers focused on gut health maintenance and overall well-being.
For
Food
Food companies can develop new products that integrate detoxifying ingredients and utilize alkalizing properties to cater to consumers looking for healthy and nutritious options.
Workshop question
Consider a popular product/service in an adjacent industry that your brand can take inspiration from.
Trend signals
Trend signals for Detoxifying Edible
Trend score 4.6 out of 10, from popularity 68%, activity 61%, freshness 9%.
Popularity68%
Activity61%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Detoxifying Edible trend
8 featured examples from Jul 12, 2016 to Sep 17, 2019CategoryLifestyle
Detoxifying Smoothie Powders
The New New Age's Unicorn Berry Smoothie Potion is Alkalizing
The wellness industry can capitalize on the trend of detoxifying smoothie powders by creating new product lines that appeal to consumers looking for convenient ways to improve the…
CategoryLifestyle
Beautifying Floral Beverages
Detox Delight's Juice Delight Beauty Water Supports a Healthy Glow
The beverage industry can take advantage of the on-the-go beauty beverages trend by creating innovative and healthy drink options for beauty-conscious consumers.
CategoryLifestyle
Detoxifying Snack Bars
The Raw, Vegan and Organic Rejuva Detox Bar is Made with Smoothie Powder
Companies in the health food industry can benefit from incorporating detoxifying snack bars as a product offering.
CategoryLifestyle
Health-Focused Vegan Superfood Bars
fitvia Spotlights Its Tasty, Nutrient-Packed Berry Detox Bar
Opportunity to disrupt the health food industry by creating snacks that are both delicious and packed with beneficial nutrients.
CategoryLifestyle
Soup Detox Kits
The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
Wellness and food brands can innovate with liquid diet and wellness-focused products to cater to health-conscious consumers.
CategoryUnique
Detoxifying Fish Recipes
You Can Eat Activated Charcoal Fish and Chips in Melbourne
Restaurants can capitalize on the trend of activated charcoal and deconstructed menu items to attract health-conscious consumers.
CategoryLifestyle
Detoxifying Rosewater Beverages
Royal Sense's Drinkable Bulgarian Rosewater Promotes Digestion
The rise in demand for gut health supplements presents an opportunity for wellness brands to develop innovative and simplistic solutions.
CategoryLifestyle
Detoxifying Hot Dogs
The Ninja Dog Served at IKEA Japan is Made with Charcoal to Cleanse the Body
The charcoal-infused food trend can disrupt the food industry by introducing innovative and health-enhancing products.
