This Vivid Tea Branding Reflects the Stories of Where It Contents are From

 - Sep 1, 2016
References: anagrama & packagingoftheworld
'Teastories' is a series of geography-inspired teas that feature educational branding that is also playful and bright.

Designed by the creative agency 'Anagrama,' the teas' brand is based in Vienna and has a wide variety of options. With different products that include black tea from Sri Lanka and green tea from Japan, each of the teas in this collection reveal a different story. The packaging itself features abstract artwork that comes in shapeless forms -- with large swipes of colors representing the types of teas that are featured inside. The teas offer a variety of benefits including relaxation, detoxification and vibrant flavors.

This geography-inspired tea is bold and colorful, allowing for the brand to reach a younger demographic.