Free-From Peanut Butter Bars

OHi's Refrigerated Superfood Bar Offers a Fresh Take on Health Bars

At Natural Products Expo East, OHi Food Co. showcased an all-new refrigerated superfood snack in the form of a Peanut Butter bar.

The entirely plant-based, gluten-free and grain-free superfood bar is designed to offer a fresh new take on conventional health bars by doing away with chemical additives and preservatives—as such, the premium bars do need to be refrigerated to protect the clean, nutrient-dense ingredients. In this new OHi product, consumers will find organic peanuts as the first ingredient, followed by others all-organic ingredients like seeds and cacao nibs.

OHi founder and CEO Dawn Anderson describes that "the new Peanut Butter variety will be a gateway flavor into our offerings for consumers who are looking for a familiar favorite flavor profile while offering an elevated take on the peanut butter energy bar by using high-quality whole organic peanuts and unique superfoods."

Refrigerated Superfood Bars
Refrigerated superfood bars offer a fresh alternative to conventional health bars by using clean, nutrient-dense ingredients.
Plant-based Snacks
Plant-based snacks provide a healthier option for consumers by eliminating chemical additives and preservatives.
Organic Ingredient Movement
The organic ingredient movement is disrupting the food industry by introducing high-quality, whole organic ingredients in food products.

Sectors Adopting This

Health Food Industry
The health food industry can capitalize on the trend of refrigerated superfood bars to offer innovative snack options.
Plant-based Food Industry
The plant-based food industry has the opportunity to develop and market a wider range of snacks that cater to health-conscious consumers.
Organic Food Industry
The organic food industry can leverage the demand for organic ingredients to create unique and high-quality food products.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 16%
Freshness 8%

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